Working as part of the creative design team at the Tommy Hilfiger HQ in Amsterdam, I helped create The Digital Showroom.
An innovative project that shifts the traditional showroom based fashion buying experience into the Digital Space.
I worked with the team to implement a touchscreen interface, paired with a multi-screen display and delivered space design and bespoke furniture.
All photography / video property of Tommy Hilfiger
Tommy Hilfiger: The Digital Showroom
Tommy Hilfiger Digital Showroom
Working as Creative Lead with a team at +rehabstudio in London, I helped create Google's Digital Garage; an online learning hub aimed at startups and small businesses.
My role involved a broad range of creative direction including visual design and look/feel, UX and interaction.
The project is live (in the UK and across multiple international markets) at:
I was invited to lead a full rebrand for Monitise Create in 2016. Partnering with the strategy team, and taking inspiration from the strategic direction of the company, I created a versatile brand toolkit formed of three dimensional shape and motion.
Unfortunately due to subsequent legal issues around naming, the project was never fully released.
Working with +rehabstudio, winning a Decoded:Fashion Award we created our DKNY ‘Shift’ Concept.
Utilising e-ink technology with a focus on the ever evolving world of fashion tech, Shift allows users to dynamically adjust the look of their clothing and accessories in realtime.
Redesign pitch for the Dr. Martens webshop
Redesign pitch for the Acne Studios online shop
Working as Design Director at R/GA London, we created a global, talent focused rebrand for Siemens, titled 'Employer Brand'.
Leading a team of designers and working closely with Strategy and UX, we developed and rolled out the brand package across campaign and communications, events and digital applications.
All material property of R/GA and Siemens.
Working with a team of Strategists and UX Architects, I helped concept and design the proposal for a digital ecosystem for Vodafone, called 'Vodafone Life'.
I was responsible for the interaction and visual design/UI, and assisted with both strategy and UX.
Full Tilt Poker
Working with Someone/Else, and taking cues from branding guidelines and style guides, I helped design and create a responsive website layout to showcase Full TIlt Poker's new online Poker space.
United Nude / 3DSystems
Working with 3DSystems, I provided UI and UX design services to create United Nude's in-store 3D Printing Station recently showcased at the NYC flagship store.
Working with +rehabstudio as art director and creative lead, I helped to create an educational cooking game for children aged 5-12.
Using an efficient technical pipeline, working closely with front-end developers we designed and produced 3D assets using Cinema 4D, and turned them into a interactive, cross platform game.
The project can be seen in action here:
A recent winner in Google's Impact awards. More info: